How much does Moto cost?

Every engagement is different. Once we understand your goals, channels, and growth targets, we'll build a custom proposal tailored to your business. No cookie-cutter packages—just a plan designed to hit your numbers.

What's the minimum ad spend requirement?

We work with B2B SaaS companies spending at least $30,000/month on paid ads. This threshold ensures we can make a meaningful impact on your pipeline and justify the orchestration infrastructure we build.

How long does onboarding take?

Full deployment takes 2-3 weeks. Week 1: audit and strategy. Week 2: systems setup and integration. Week 3: launch optimization cycles. You'll start seeing coordinated channel management immediately after Week 2.

Do you replace our existing agencies?

We should be the only agency you work with at a time to ensure unified strategy and execution. However, we work seamlessly with your in-house marketing team if you have one.

What platforms do you manage?

We specialize in LinkedIn Ads and Google Ads for B2B SaaS, with full attribution systems, dashboards, and pipeline tracking across all channels.

How do you measure success?

We track what matters: pipeline quality, CAC, close rates, and revenue attribution. Weekly dashboards show cross-channel performance, not just vanity metrics. Our goal is closed deals, not clicks.

What if we don't have content or creative assets?

You'll need resources to produce ad creative and content. We provide strategic direction on what to create based on performance data, but asset production stays in-house or with your creative team.

Can we cancel anytime?

We require a 4-month minimum commitment to properly implement and optimize systems, then it's month-to-month after that. Unlike traditional agencies that lock you into 12-month contracts, we believe in earning your business every month.

Why a flat fee instead of percentage of ad spend?

Most agencies charge a lower monthly fee plus 10-15% of ad spend, which means they get paid more as you scale. Our flat fee might be higher upfront, but once you start scaling, your fee stays the same—you won't be penalized for growing.

Hit Your Revenue Targets Every Single Quarter.

Traditional agencies optimize for vanity metrics.

We orchestrate LinkedIn + Google Ads specialists as one unified system. Complete attribution. B2B SaaS only.

40% lower CAC. 2x close rates. Pipeline that converts to revenue.

Trusted by Leading Companies

Partnering with innovative companies to drive growth

Maze
Maestro
Zestful
Aidem
SpotDraft
Nourish
Origin
Berry Street

How We Drive Revenue

Elite experts orchestrated as one system. Optimized weekly. Built for pipeline that closes.

LinkedIn & Google Ads Management

Deploy dedicated experts—LinkedIn and Google Ads specialists—as one unified team. Weekly cross-channel optimization meetings. Shared dashboards. One singular mission: revenue growth.

Expert Specialization

Our LinkedIn team is led by a former LinkedIn employee who optimized campaigns for enterprise advertisers. Our Google team is led by a top partner who works exclusively with B2B SaaS companies. Expert-led teams, not generalists.

Attribution & Reporting

Expert guidance on attribution tools and data architecture. Monthly reports and dashboards that track what matters. We help you connect pipeline dots, prove ROI, and optimize based on closed revenue—not just leads.

Continuous Optimization

Real-time channel orchestration. LinkedIn insights immediately inform Google strategy. Sales feedback loops directly into content. One unified dashboard. Weekly optimization sprints. Always improving.

How It Works

From audit to optimization—here's what the first 60 days look like

Weeks 1-2: Discovery & Audit

Deep dive into your company, competitors, ICPs, marketing channels, and messaging. Set up reporting dashboards and attribution systems.

Weeks 3-4: Strategy & Build

Develop cross-channel strategy and build campaigns within LinkedIn and Google platforms. Align messaging and targeting.

Month 1: Data Collection

Campaigns live and collecting performance data. Behind the scenes, we're preparing additional assets and testing variants.

Month 2+: Optimize & Scale

Review performance data, optimize underperforming elements, and implement new strategies. Weekly optimization sprints begin.

Ongoing: Continuous Improvement

Monthly cycle of data review, optimization, and strategic iteration. Your pipeline compounds as we refine what works.

Recent Results

Outcomes from B2B SaaS paid ads optimization

Research Vertical — Series B SaaS

Results: 59% Cost per Opp decrease, 68% Demo to Opp increase, 91% Pipeline increase

Challenge: LinkedIn and Google ads were not creating opportunities. Most ads were TOFU brand awareness targeting broad ICPs and conversion from lead to opportunity was too low.

Result: Restructured LinkedIn account to show multiple asset formats in different placements to move prospects through the sales cycle. Test ICP audiences and narrowed to single ICP reducing CPL by 58%.

Management Software — Series B SaaS

Results: 30% CPL Reduction, 27% Closed-Won increase, 85% ROAS increase

Challenge: Paid ads generating high volumes of unqualified leads with poor contract-to-opportunity conversion. Marketing spend inefficient across channels with unclear ROI attribution.

Result: Optimized targeting and messaging to attract qualified prospects. Implemented conversion tracking and attribution modeling to focus spend on high-performing channels and audiences.

Employee Perks — Series A SaaS

Results: 4.2x Paid ROAS, 35% CPL decrease, 30% Revenue MoM increase

Challenge: Scaling paid acquisition while maintaining profitability proved challenging. Cost per lead was increasing while conversion rates declined across paid channels.

Result: Rebuilt campaign structure with refined audience targeting and improved landing page experiences. Sustained revenue growth for 18 months while reducing acquisition costs and improving channel ROAS.

Why Moto?

See how we compare to traditional agencies and in-house teams.

Feature	Moto	Traditional Agencies	In-House Team
Monthly cost	Flat Fee	$5k+ retainer + 15-20% of ad spend	$29k+/mo (2 FTEs + benefits)
Contract length	4-month minimum	12-month minimum	N/A
Time to launch	3 weeks	4-6 weeks onboarding	3-6 months (hiring + training)
Who manages your account	Founder + Senior experts	Junior account manager (30+ clients)	Your employees
Cross-channel optimization	Included	No	No
Direct Slack access to founder	24/7	No	N/A
B2B SaaS specialization	100% focused	Generic playbook for all industries	Depends on hire
Attribution & reporting built-in	Included	Basic dashboards	You build it

Up and running in two weeks. Half the cost. Zero hiring and managing headaches.

What Revenue Leaders Say

Connor was an absolute pleasure to work with; highly knowledgeable, detail-oriented, and driven. We had a great experience bringing his expertise to our team in building our go-to-market functions, particularly around outbound marketing. We were able to successfully complete our objective of getting set up for mass targeted outbound campaigns. Highly recommend him.

Ari Evans, CEO, Maestro

Connor was absolutely instrumental in our rapid growth. In less than 6 months, he drove a +300% increase in top-line revenue while maintaining consistent CPAs. Connor isn't beholden to any rinse-and-repeat approaches or methodologies — he immerses himself in your situation and tailors his strategy to your specific business needs.

Noah Kotlove, CEO, Berry Street

Connor's contributions were crucial to our pipeline development and increase in revenue. His outbound tactics enabled Zestful's pipeline to expand by an average of 30% month-over-month for a period of 18 straight months.

Mat Vogels, CEO, Zestful

Frequently Asked Questions

Everything you need to know about working with Moto

How much does Moto cost?: Every engagement is different. Once we understand your goals, channels, and growth targets, we'll build a custom proposal tailored to your business. No cookie-cutter packages—just a plan designed to hit your numbers.
What's the minimum ad spend requirement?: We work with B2B SaaS companies spending at least $30,000/month on paid ads. This threshold ensures we can make a meaningful impact on your pipeline and justify the orchestration infrastructure we build.
How long does onboarding take?: Full deployment takes 2-3 weeks. Week 1: audit and strategy. Week 2: systems setup and integration. Week 3: launch optimization cycles. You'll start seeing coordinated channel management immediately after Week 2.
Do you replace our existing agencies?: We should be the only agency you work with at a time to ensure unified strategy and execution. However, we work seamlessly with your in-house marketing team if you have one.
What platforms do you manage?: We specialize in LinkedIn Ads and Google Ads for B2B SaaS, with full attribution systems, dashboards, and pipeline tracking across all channels.
How do you measure success?: We track what matters: pipeline quality, CAC, close rates, and revenue attribution. Weekly dashboards show cross-channel performance, not just vanity metrics. Our goal is closed deals, not clicks.
What if we don't have content or creative assets?: You'll need resources to produce ad creative and content. We provide strategic direction on what to create based on performance data, but asset production stays in-house or with your creative team.
Can we cancel anytime?: We require a 4-month minimum commitment to properly implement and optimize systems, then it's month-to-month after that. Unlike traditional agencies that lock you into 12-month contracts, we believe in earning your business every month.
Why a flat fee instead of percentage of ad spend?: Most agencies charge a lower monthly fee plus 10-15% of ad spend, which means they get paid more as you scale. Our flat fee might be higher upfront, but once you start scaling, your fee stays the same—you won't be penalized for growing.

Get In Touch

We work with B2B SaaS companies spending $30k+/month on ads.

What To Expect

30-minute qualification call
Review of current performance
Team composition overview

Qualification Criteria

B2B SaaS company
$30k+ monthly ad spend
Currently running or want to start LinkedIn Ads and Google Ads
Resources to produce content and ad assets